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Talk:APL logo: Difference between revisions
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Peter Cyriax (talk | contribs) (→General comment by ~~~: new section) |
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if I think of e.g. favicon.ico and similar usage (i.e. icons) then the logo should have a | if I think of e.g. favicon.ico and similar usage (i.e. icons) then the logo should have a | ||
simple structure without tiny details that looks good even as a 32×32 pixel image. | simple structure without tiny details that looks good even as a 32×32 pixel image. | ||
== General comment by [[User:Peter Cyriax|Peter Cyriax]] ([[User talk:Peter Cyriax|talk]]) == | |||
I like almost all of these Logos; but I think we really need to focus on what we are trying to achieve here and then choose a Logo that satisfies those objectives. | |||
As I understand it, we want a Logo that is used to 'Promote the Use of APL'. If so, the Target Market is people who commision, design or implement IT sytems that could (or should?) be written in APL. Within this group and their influencers, those we most want to reach are the ones who have not even heard of APL, far less know anything about it. We need to sell them the benefits - robust, well functioning sytems with rapid development timelines, flexability and low maintenance: for they generally have little interest per. se. in the beautiful technology that gives rise to these benefits. Their job is to get things done.<br> | |||
<br> | |||
As far as I can make out we propose that the APL Logo will be used to "brand" demonstrations, presentations and systems plus associated documentation; and the core purpose of the Logo is to proclaim to the Target Market: "This is APL in Action", i.e. to promote the APL brand. Also, as far as I can make out, we anticipate that the APL Logo will typically display at a size of around 120 x 120 pixels - not a lot of space for such a big message. Because, what we have to fit into that space is: | |||
1. This is written in APL - Brand Recognition<br> | |||
2. APL is (and stands for) "A Programming Language" - the Target Market will not know this; plus we have to distinguish our "APL" from other uses of 'APL'<br> | |||
3. APL is a sophisticated IT Tool: it delivers huge benefits... - the Core Message.<br> | |||
Peter | |||